Case study time. Problem: Lots of non Japanese-speaking tourists visit Japan every year. One of the top three souvenirs they purchase is make up. How do you ensure they get the right product?
Through facial recognition technology. Apparently the interactive billboard can tell you are not from Japan and detect your language of preference.
Client: AINZ AND TULIPE
Agency: Advertising Agency: dentsu, Tokyo, Japan
Creative Director/Planner :Reietsu Hashimoto
Copywriter/Planner :Subaru Matsukura
General Producer :Daima Kawamura
Producer :Nozomu Naito, Mitsuaki Hongyo
Production Maneger :Ayumi Matsumoto
Interactive Director :Roy Ryo Tsukiji
Technical Director: Takeru Kobayashi
Director :Yoichi Kanazawa
Art Director :Junya Hoshikawa
Designer :Ryota Mishima
Device Engineer / Programmer :Yohei Kajihara
Programmer :Shudai Matsumoto
Web Developer :Koumei Sato
Web Developer :Takashi Tsushima
Set :Kiyoharu Mitsui
Beauty Director / Makeup Artist :Kazuko Hayasaka
Writer :Yuka Hashimoto
Director of photography :Yosuke Nakajima
Stylist :Maki Takeda
PR :Shingo Hiraoka
PR :Ryo Nakagawa
Account Excictive :Koji Makino
Account Excictive :Nanae Suzuki
Client Supervisor :Kaori Ishikawa
Production : puzzle inc./BIRDMAN inc.
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True insight. I bought tons of makeup when I was in Japan, I would have loved this interactive idea. Very clever. Wonder if it would have printed my coupon in Swedish?
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