Agency Sex Quest: why just let clients f*ck you?

Marko Novakovic a freelance copywriter and creative strategist formerly of TBWA Belgrade is apparently tired of "getting fucked" in advertising, and has created the agency sex quest to presumably take back control of who is screwing whom. "Why only let clients f**k us, when we can f**k each other?" This is a game, a bit like golf, where you want to get into as many holes as possible. I can't believe I just typed that. It could also just be a simple list for him to direct attention to himself and all the agencies where he would like to work, as the site doesn't keep track, and you can't even get a printout where you could keep score yourself with a pen & paper. I short, it's a silly idea that has very little behind it and it'll probably spread like wildfire on the social networks because of the magic words "sex" and "fuck". Good luck carving your niche as a freelancer Marko.