Africa United - We've Got Your Back / Ebola Heroes - (2014) :60 (UK)

WeAreAfricaUnited support the Ebola health workers, the world's most important team, and they want you to join with hashtag #WeveGotYourBack
This choddy features footballers Carlton Cole, Yaya Touré, Andros Townsend, Patrick Vieira, Kei Kamara and Fabrice Muamba, along with the true heroes that are tackling Ebola in west Africa. Doctors like Sheku Kanneh and Baimba Idriss, health officers like major Henry Saidu Bangura, nurses like Nanah Daffay, Nanah Fofanah and John Tarawallie, lab technicians like Mohamed Forna, and all the other health care workers on the front line.

The sound does a lot to rally pride in the viewer, and the shift from color to black and white works quite well to underscore who the real heroes are, even if that may have been born from technical limitations, judging by the massive difference in lighting.

Africa United is a global team of football stars, celebrities, international health organizations and corporations committed to stopping the spread of Ebola in West Africa. Africa United provides critical education, resources and solidarity to those affected by Ebola in West Africa. Our mission is to help stop the spread of Ebola and ensure access to healthcare by: driving adherence to positive behavior change messages, dispelling rumors and misconceptions, and instilling confidence in and acknowledging the vital role of community health workers.

Even the WHO agrees, you have to support the worlds most important team.

World's most important team: The #Ebola healthcare workers http://t.co/vfG0d7eFgO [VIDEO] #WeveGotYourBack pic.twitter.com/2FD5pRZTq4

— WHO (@WHO) December 6, 2014

Ad Agency: M&C Saatchi London
Creatives: Matt Roach & David Lawrie
Green Door Pictures: Idris Elba, Ben Schneider
Director Timothy Saccenti
Producer Ben Schneider
RadicalMedia London
Work Post editor: Julia Knight
Sound: Patch Rowland
Electric Theatre Collective Final Cut + Grading Jason Wallis
Logo for Africa United was developed by Will Thacker.