Is there such a thing as bad PR?
Del Galloway, President and CEO of the Public Relations Society of America (PRSA), discusses how public relations is turning into crisis management. Listen up Martha Stewart! In order to be more effective, Del believes PR should be more proactive not reactive by integrating advertising into public relations.
Tune in Saturday 8-10p.m. CET (2-4p.m. EST) to The Advertising Show for their live webcast. Or check out their commercial free archives.
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