Hear Brian Steinberg, advertising columnist for The Wall Street Journal, share what the networks learned after the TV upfronts and the rise of branded entertainment. Brian is a veteran media business reporter who has written for Dow Jones Newswires, The New York Times and Spy Magazine. Brian’s freelance articles have appeared in The Washington Post, The San Francisco Chronicle, USA Weekend, Entrepreneur and Entertainment Weekly.
Tune in Saturday 8-10 p.m. CET (2-4 p.m. EST) to the Advertising show for their live webcast. Or check out their commercial free archives.