Adolescent created a John Wick 3D billboard in NYC where he kicks down the billboard walls

John Wick is back! The film, 4th in the series, is now being advertised on a 3D billboard at Penn station, New York. Working closely with Lionsgate and OUTFRONT Xlabs, Adolescent developed creative that would work perfectly for the Penn Station billboard showing Keanu Reeves as John Wick kicking the billboard itself to bits.

The concept was based around his blows causing massive damage to the walls and lights set within the 3D stage, every impact creating more destruction.

"We were focused in letting John Wick do his thing in the high-impact edit integrated to the space, and the border paid the price."

Client: Lionsgate
creative agency: Adolescent New York