Fashion

Jordache Jeans - The Jordache Look Classroom (1980) :30 (USA)

"You've got the look!" a schoolboy suddenly sings the Jordache jingle to the pretty girl behind him in class.

Hanes Hosiery - Today's Girl Pantyhose / choose it for the quality, buy it for the price (1980) :30 (USA)

Three ladies in an office compare pantyhose, the leading lady wins - choose it for the quality, buy it for the price. 

Eiderlon - Be a panty nut for peanuts. (1979) printad (USA)

1979 Spun-lo Eiderlon, Inc., a subsidiary of Ti-Caro Incorporated.

Big John W-Wash Jeans, print 1979 Japan

Western jacket, carpenter jeans, straight, western vest, short pants, work overall.

Studio 54 jeans - Male & Female - "Now everybody can get into studio 54" - print 1979

In 1979 "Studio 54" was such a well recognized brand that they launched jeans to go with it.

Honeycomb Cereal 'Spaceship Honeycomb' (1978) (USA)

Clarks Shoes - Blueprint (1978) :430 (UK)

This little foot will get corns and bunions if the shoe is too tight.

No nonsense Pantyhose - Makes sense (1978) :30 (USA)

300 Dollars for a blazer? Not for me!

Fruit of the Loom - Advice / Briefs (1978) :30 (USA)

Girls, I bought a lot of underwear for my man, and years ago I picked Fruit of the loom!

Fiorucci Poster - Sexy Santa with bell - 1977 - Italy

Oliviero Toscani strikes again.

Underoos - Star Wars Underoos! - (1977) . (USA)

Gentlemen Prefer Hanes - carriage - print 1977 USA

Sensuously smooth. Luxuriously sheer. Unmistakably Hanes.

Dunn & Co. - Mavis and George - (1975) :45 (UK)

Mavis doesn't like anything that George tries on.

Hush Puppies 'Faded Blues' / Elvis (1974)

An Elvis lookalike shows off his blue suede shoes until they are stolen by the crowd.
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ICI Fibers - The New Way to Dress - (1974) :30

"The new way to dress" in Crimplene for men and Terylene, the new way to dress is in ICI fibers....

Hanes - Gentlemen Prefer Hanes Jingle (1974) (USA)

Ordinary pantyhose are OK under funky clothes, but gentlemen prefer Hanes! 

Hanes - Unforgettable women / Mystrece

Nunn Bush - A man needs a choice - 1972

Another nude lady with shoes. To think, that in itself was a campaignable idea in the 1970s. Wild. 

Nunn Bush - Not for everybody - printad 1972

Here's a little scandalous ad from 1972, where a woman's nude body serves as the backdrop for three different shoes.

Levi Strauss & Co - "Walking behinds" (1972) :30 (Belgium)

This cheeky Belgian spot from 1972 took home a Grand Prix in Cannes for Young & Rubicam.

“Lee can change your image”, printads, 1971

Instead of paying a handsome famous model, the creatives opted for a lion head. “Lee can change your image” the line reads.

Landlubber Clothes Nude Hitchhiker 'Nothing is better' print ad, 1971

I'd rather be naked than not wear X is an ad strategy as old as time.

Jesus Jeans - "He who loves me follows me" Italian and US launch versions (1971) Italy

"He who loves me follows me" The advertisement for the jesus-jeans is one more example of Toscani's contrastive modus operandi.

"Clarks will go to any length to give you fashion freedom" (1970) printad

Fashion is dead!

"Scroll along in panty hose by Berkshire" (1970) printad

"the leg goes for a Scroll in Berkshire's sheer, sandalfoot panty hose of Actionwear."

Lee - "Get a leg up with Lee" (1970) printad

"Get a leg up with Lee"

Buxton - How can you let a girl buy you a wallet? print, 1970

Girls don't know how really skinny they're cutting pants today.

Monet - Patriotic charm bracelet, Maud Adams, Lauren Hutton 1970 print

Monet was selling jewellery for a moment with cheeky portraits of women that represented a new generation, a younger, fresher, different style.

Movie Star ruffly thing and Julie Numar Catwoman 1970

Julie Newmar catwoman Movie Star ruffly thing

Peter Max paints panty hose for Burlington-Cameo - print, 1970

Peter Max is a German-American artist known for using bright colours in his work.

Nivella - Pantyhose / Strumpbyxor (1969) (Sweden)

Nivella strumpbyxor 1969

Seats - the Doesn't Slip (1969) printad

"It really doesn't cling!"

Märchen Embroideries and Laces, Japan, 1969

Märchen

"The Sex Hunter" girdle ad, Japan 1969

Gripless! Not quite sure which part exactly is gripless, and the name of the ad makes me a little worried as to why it is gripless...

Broomsticks - Are for the birds -(1969) printad (USA)

11'21.•.e Ai Ai / BROOMSTICKS are for the birds And birds dig the look of FORTREL". Traditional ivy with a bit of British.

Andiamo! is a touch of genius. printad 1969 USA

Cuddlecoat - Next Year is 1940 - 1969 printad USA

Princess Gardner - Wet is Wild (1969) print

Princess Gardner introduces the "wet look" . Body copy promises;

Maidenform Tric-o-lastic - I dreamed I stretched ... (1969) print USA

1969 Maidenform Tric-o-lastic Bras Print Ad I Dreamed I Stretched Here to There

Arrow Knit Dress Shirt - Crooner - (1968) :60 (USA)

"And even when you get a little roughed up, your shirt keeps on looking pretty terrific"

Chemstrand Acrilan - Bus Stop - (1967) :30 (UK)

"The relentless gale crashed against Rodney's steel set brow"

Gunze hoisery, Japan, 1967

Let this leggy model lead the way!

Hepworths - A Hardy Ames man / 'man of action' (1967) :60 (UK)

Trousers for the man of action, trousers for the man of taste. Trousers for the man of fashion, Hardy Amos sets the pace.

Burlington - Socks / Dance / Can't fall down (1966) :30 (USA)

"With the launch of its acclaimed 1967 television commercial, Burlington pioneered the inclusion of performance features in dressy socks and made

"Think pretty... Seamprufe does" (1966) printad

"You're a woman and Seamprufe knows it"

Terylene - It's about Terylene (1966) 10:15 (Sweden)

Kayser is marvelous in bed - print 1966 USA

Looking this spectacular at bedtime used to be something that only happened in movies. Isn't progress marvellous?

Cira - The Experience is color (1966) print (USA)

The experience is color. Only by Caprolan. The nightgown is $20. Only by Cira.

Gernreich / Exquisite Form - the NO must go on or the clothes don't come off - printad 1965

Rudi Gernreich designed the "NO bra" and a fashion revolution was born with an all new silhouette.

Cone - Go Casual with Cone Corduroy - printad 1965

Dalton - There's that woman again - printad 1965 USA

Crescendoe Caresse - The gloves - (1965) printad USA

Grace Bouquette - Styrka, Smidighet, Grace / Strength, Agility, Grace (1965) 4:50 (Sweden)

Strength, Agility, Grace

Alixandre - Natural pale beige mink - printad 1965

Jantzen - When your number one, says Cousy, you don't have to try as hard - 1965, print

"This is the philosophy of the Jantzen International Sports Club: Relax, enjoy and stay on top. When it's water, insist on staying on top.

Maidenform - I dreamed I was tickled pink in my Maidenform (1962) print (USA)

I dreamed I was tickled pink in my Maidenform bra. Scrolls... newest Maidenform bra ...

Warners - Merry Widow / The loveliest ideas about you take shape at Warner's! - printad 1961 USA

The loveliest ideas about you take shape at Warner's!

Maidenform "I dreamed I bowled them over in my Maidenform bra" 1961

"I dreamed I bowled them over in my Maidenform bra" 

Kanebo, Wool Birds Japan, 1956

Wool bird
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"The man in the Hathaway shirt" - Ogilvy, print 1955

Ellerton Jette was the president of Hathaway, and didn't have much of a budget.

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