adidas tries hard to prove how edgy and cool it is, in this ad for The U.S Open and the new tennis collab with tennis icon Pharrell Williams. I got really confused as to whether this is an ad for tennis apparel or an AntiFa rally but at this point, the world needs a lot less shouting, and a lot more understanding, especially from New York and especially when the shouting is done from rooftops which can't get more cliché if you tried.
Client: Adidas
Agency: Johannes Leonardo
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The shot of the girl getting up on the chair to yell is very unflattering and kinda creeping....
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PermalinkFirst impression is an old PSA on say no to drugs. Repetition with fast cut to scene to guy as a chorus is creepy.
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