Adidas F50 adiZero 'The Goal Counter' (2010) :60 (The Netherlands)

180's executive creative director/managing partner Andy Fackrell says: “This film is particularly pertinent now as it is in marked contrast to the superstar marketing activity that has dominated this World Cup."

This is true. And those Adidas wallpaintings are looking quite great. The ad follows a particularly obsessed fan-kid who defaces an Adidas wall painting every time a goal is scored by a player wearing the Adidas F50. The amazing paintings are created by up-and-coming African artists Paul Kasemwana and Espoir Kennedy, and they tell the story of the 2010 FIFA World Cup in traditional African style, the story of 32 heroes and 32 nations battling it out for the greatest prize in football.

Agency: 180 Amsterdam (180/TBWA)
Client: Adidas
Executive Creative Director: Andy Fackrell
Creative Director: Todd Bois
Art Director: Martin Terhart
Copywriter: Peter Albores
Digital Producer: Peter Bassett
Producer: Chayenne de Witte
Category Director: Matt Jennings
Business Affairs: Belen Jerez
Director/ Copy: Dan Brooks
Editorial Company: U-Turn Content Production
Editor: Fiona Fuchs
Production Company: U-Turn Content Production
Executive Producer: Claire Finn
Local Producer: William Griffioen
Director of Photography: Grant Apples
Sound Recording Studio: Wave Amsterdam
Sound Mixer: Nick Smith
Producer: Monique Wichard
Composer: Gale Paridjanian
Composer: Olly Knights
Composer: Henri Gaobi
Master Recording: Reverb Music