User-generated cartoon characters wearing Adidas clothing is a part of the launch campaign for Adidas' women's winter collection.
Carat International planned and bought the six-figure campaign which will run on Yahoo's 'avatars' sites and key international women's sites. FCUK is currently running a similar campaign on Yahoo's UK site.
There will also be a print element to the campaign which runs in conjunction with the retail release of Adidas 'inline' clothing range and focuses on four UK countries.
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