Seems like a slightly dippy move by Pepsi considering that, from what I've seen, Coke & Pepsi could be trounced by Mecca Cola and Qibla Cola. I know Islam is only part of the mix in a country like India, but it's still a lot of sales. The only thing stopping the Allah-friendly colas is getting their production and distributions lines set up.
Heh. That's interesting that texting isn't such a big thing in the US. That was one of the main motivators behind me getting a mobile. I'm trying to do SMS haikus but there's no button for line-breaks.
People would go balistic on an unlimited texting plan here. There was a story in the news about a couple of kids (young teens) who ran up some huge bill ($1500 - 2000) just texting -- sitting at opposite ends of the couch and texting each other all night.
I agree re: missing the opportunity to hook into the lingo. And y'know (probably rightly) we're always told that woman are better communicators than guys, and so more likely to be the first to adopt and figure out a new communications tech.. like SMS -- with guys lagging along later. That sounds about right to me.
So maybe these images won't net too many new customers.
For ages I've been trying to figure out if there's some pattern with how some ads are national and others are used globally -- I still don't know. But that top dive-bombing ad looks a lot like a TVC for a beer, Hahn Ice, here. The woman languidly strips of the robe and steps into the hot tub, then the guy races into the room, takes a running leap and splashes water everywhere ie. it's a boys beer.
That underdaks one I could swear was made here too.
I gather that's pretty direct for the States, considering that several of the main tobacco corps live there.
Check out: This - the front page for the quit campaign here (in australia) -- and a collection of their TV commercials for d/load.
The anti-cancer council is a real lobby-heavyweight here. The trend toward highly graphic ads started way back when a certain Mr. G.Reaper told us that getting AIDS is a lot like going bowling ... or something like that - I was just a kid then.
The Transport Accident Commission (road safety) don't mind a bit of blood n' guts in their ads either. Sadly they're not up for viewing, but are in point form, here.
Yep, the dutch one was dubbed and aired in Oz, and that's exactly what I thought too -- what of kind of logic gets an employee to climb on a really expensive piece of equipment to reach something? And the Occupational health n' safetey rep. would have kittens too. And let's face it, photocopiers don't really pick up anything more than an inch or two off the glass. It's a hilarious ad.
I only just saw this Guinness ad (from 2001) recently, but it got me thinking that perhaps visual device of the Sony mountain was inspired by the climbing on top of eachother shot in the guinness ad.
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All the same, this is one I could really get behind. I luvs me Cons.
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