I like it. I don't quite get it, but I like it.
I've seen it on TV several times, but if you'd held a gun to my head, I wouldn't have been able to say what make of car the ad was for. But then that's true of pretty much all car commercials (especially for me, since I'm not a driver and don't differentiate between makes).
You've got to admit, that shade of purple is striking, but a nasty colour for a car. I hope that paint job isn't a real option.
"Inuit" isn't a PC term in itself -- it's the name of a people -- but the indiscriminate use of it to mean "any Arctic native" is PC.
"Inuit" covers several peoples: the Inuit and Inuvialut (Canada), the Inupiat (northern Alaska), and the Kalaallit (Greenland), who share common ancestry and similar cultures and languages.
Also living in the Arctic are the Yupik peoples, who live in central Alaska and Siberia.They have different ancestry, cultures, and languages, and would be offended to be misidentified as Inuit.
"Eskimo" is generally accepted as a blanket term for both Iniut and Yupik peoples, as no other word exists. Contrary to popular belief, it is not inherently pejorative; it derives from a word for either "people who string nets on snowshoes" or "people who speak another language" (not "eaters of raw meat", as the myth would have it).
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Just to say, I've never heard of Earth Hour except right here on this page. Although the organisers say London has signed up to it, there's been nothing in the British media, either news stories or advertising. (Though I can't say anything about London local media.)
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