I'd like some of the drugs you're using. This, on whatever basis you want to evaluate it, is a travesty. For one it shows that (some) advertising agencies and creatives are more interested using their work to build monuments to themselves than do what they are paid to do, grow their client's business. Second it is so totally irrelevant to the brand that it renders advertising even more of a dubious exercise than many already think it is. Until ad people stop looking at every brief as an opportunity to cultivate their own legend, the business is going to fall into greater and greater disrepute. A creative person's job is to be anonymous, to recognize that the star of whatever show he/she is charged with developing is the product or service. You want to be noticed and applauded for your work move into the entertainment business. Advertising isn't about making superstars out of copywriters and art directors it's about making superstars out of the brands they work on. Strangely, if you do that well, the notice will come regardless.