You know what? I think that Mayor has got a point, I mean how totally unoriginal and creatively uninspired is it to show a woman's legs on billboards to advertise pantihose / tights?
I think it'd be good to start a competition here and let other AdGrunts come up with some ideas for Moldovan pantihose manufacturers to advertise their products on billboards!
My starter for ten:
Set inside a bank, tellers looking shocked, other customers staring on as well.
In mid / foreground, two burly guys: shaved heads, broken noses, dressed in black, carrying guns (yeah, I know, very stereotypical) running out of bank wearing......... wait for it........
.......pantihose on their heads.
Caption something like, "XXXX pantihose, also great for legs", or "They look even better on legs"
Maybe that would get past the Moldovan authorities..............
OK, so I've had too much of a Xmas break, I think I need a lie down now............. :)
OK, I'll be honest here.
I've enjoyed quite a bit of the Virgin Mobile work in the last couple of years - it's normally irreverent and slightly left-field with a healthy dose of humour.
I also think that picking up Kate Moss in light of her 'nose powder' issues was in itself a big opportunity to create something funny, irreverent and truly 'Virgin'...........
.......... and then it all went horribly wrong, starting with the script. The copywriter might have well as put up a crawler at the bottom of the screen saying, "Now here's the gag".
The result: Really weak, Not funny, not surprising, not remotely clever - in fact, combined with Kate's amazing (lack of) acting ability, it came across as a really 'try-hard', weak celebrity endorsement.
Out of 5? - maybe 0.5 for getting the logo right.
Nice work guys :)
what about the 'Best gratuitous blowing up of a warship"?
I know a campaign that would fit into that quite nicely........
Have a great Christmas break, and I have to say that one of the highlights of my work-related 2005, was stumbling accross this terrific site a few months ago.
Cheers :)
OK, at the risk of sounding like the Grinch before Xmas.....
I think this is a classic example of a good (not great) concept extension but HORRIBLY executed.
It takes far too long to build the initial message.... and even longer for the receiver to actually view it.
A mate sent me a Lynxmas Card, and quite frankly after the tortuous amount of time it took for the first letter to build, I just didn't care anymore so left the site....
Anyway - have a happy Christmas everyone :)
Damn..... I only got '8' - Hey Dabitch, when it's all over, can you please post the correct answers so I can kick my own sorry ass as this means I'll have to go and buy my own copy of the book :(
Mummble, mutter "How am I supposed to know how many Europeans have forwarded something to anyone in the last 3 months?....... I'm so far down-under that all you exotic 'northern hemisphere guys' are a mystery to me! ;)
I'll have a wee chat with with the Clemenger crowd in Wellington tomorrow and see if they can dig out some of their earlier Auto Trader LTSA campaign stuff for the 'Badland' section.
S'funny though, as I said in my last post on this item - where the work is trying to save lives and it has seen to have had an impact, then maybe copying / adapting someone else's work from another market ain't such a bad thing - AS LONG AS THEY THEN DON"T TRY AND ENTER IT INTO ANY AWARDS SHOWS as their own original idea...........
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You're right - but if the 'Big Apple-ites' have heard about the Benylin train carriage idea, then they may round up the guys who're coughing and hacking away and send them off in their own train carriage to a Bird flu Quarantine centre!
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