Thank you Tod. Really nice to get someones outside view of swedish television. As you probably noticed, Sweden is a semi-communistic country and instedad of choices we´ve got the party "Socialdemokraterna" that tells us what´s good for us.But at least one thing is good. Julmust is outselling Coke by 10 to 1 for at least one month a year.
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Nice media idea but not much relevance. Sure I understand the connection between the pet conference and the product and the tag line. But why on the pillow?
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