I grant you it's important to point out how important the truth is, but again, if you watch it in the context of their media spend (the Oscars) they are preaching to the converted who already hate Trump. In other words, preaching to their audience. And it still feels like they are responding to one person rather than a potential audience of people who could be paying to read them as opposed to any of the other news outlets. So relevancy or not, it's missing an opportunity to grow market share.
There is a lot of places they could have gone with this campaign idea and that end line. Unfortunately they went into Outpost.com gerbil territory. The 90's really are back, aren't they.
A. No one cares how it works.
B. Emily Ratajkowski is as believable in talking about DASH as she would be quantum physics. Which is to say not at all.
C. Even a so-called hottie and animation could not overcome the fact that feels like a very straight forward (read: boring) instructional film.
D. If they wanted to do an instructional film, it would have been better to do one as a parody, like Peter Serafinowicz's deadpan Look Around You show that mocked Open University lecture series straight down to the late 70's synth. The parody route would have made it at least entertaining, considering the fact I mentioned at A, which is no one cares how it works. Which leads me to
E. If the whole point is DASH charges your phone fast WHY DID TOU TAKE 2:16 MINUTES TO TELL US. Seriously, did it not occur to anyone at the agency, or the client, to I dunno, put a conceptual spin on the product explanation by like, making the ads fast?
We are fully aware most people use Adblock. We used that screen shot because it was ironic the New York Times has no problem with placing ads on Breitbart. We are also aware of the obvious point that sites need to diversify to make money and we've been saying so for years. None of this has anything to do with the point of the article, though.
On a related note: despite what the NFL heads are spinning, the dismal NFL ratings are due to people getting tired of national anthem protests. This should be an indication to anyone with eyes and ears that people want their politics and sports separated, too. Ad agencies should try getting out of their myopic offices and seeing what the rest of the world, i.e. the consumers, actually want. This ad campaign always struck me as being incredibly elitist and tone deaf for the Bud brand. The fact I get to play the "see, I told ya so," card not only tastes great but is also less filling.
What's fascinating to me isn't that you are commenting on a two year old post, although I appreciate being linked to Dostoevsky. No what is fascinating to me is that you seem to have missed the whole point of this article and are instead getting aggressively defensive.
You should look at the bottom of Random Acts' website. It clearly states Random Acts is a division of The Art Department Inc, whatever "a division of," means. So Random Acts actually isn't the name of the charity, at all. I know you like saying Random Acts, but that name as an actual charity is not the same as this charity which is in fact called The Art Department, Inc.
According to Charity Navigator they aren't even rated because they have under one million in revenues-- I guess after six years they are unable to grow, I don't know. And despite the page you link with their tax reports, Charity Navigator only shows their updated tax records from December of 2014. See for yourself. https://www.charitynavigator.org/index.cfm?bay=search.profile&ein=043276521
Regardless, you and your ilk keep coming here and leaving aggressively defensive posts that are now turning vaguely threatening as Dabitch said. I'm fairly certain you are breaking Misha's commandment four by harassing us. You should practice what you preach instead.
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