I imagine the minute she left and they realized she wasn't coming back they put the station back on the baseball game.
Also, P.S. rest of world who thinks we don't like soccer because it's a "global" game, I have news for you.
Baseball is played by Mexicans, Japanese, and Europeans alike. It's as much a culturally universal game as dudes who run around the field for 90 minutes while the rest of the world waits for something, anything to happen.
So fuck off, Kia. Don't tell me about how great the world's game is and how stupid males are.
Adriana can stay though. We cool.
Sorry for the atrocious typing. that should have read " I know a brand who made a partnership..." And their, not there. Sheesh.
You'd be surprised how many brands haven't caught on. Case in point, Facebook is now holding brands' fans hostage unless you pay them extra to 'boost,' a post. These are fans that brands took years to cultivate. Instead of telling FB to stuff it, they're paying more.
Social media is now like any other media channel. The only difference is, if I put my TV spot on during Jimmy Fallon, I know 3.5 million people might see it. Whereas, the more FB messes with their reach algorithm, the less I believe them. Hoping that other brands will feel the same way.
The landscape won't get worse. How could it? The bar is so low it's on the ground anyway. The only difference is the level of cynicism on the part of these sites. They don't care about quality of content, only quantity. If they repeat the same listicle six times, well, who cares as long as there are retweets.
But here's the interesting thing. They go around ad agencies (including mine) touting the benefits of "partnering." Guess what? I could make my own set of gifs and place them on tumblr without having to "partner."
Even more important, the "featured partner" thing doesn't get any shares at all. Case in point, a specific car account I know of a brand who made a partnership with Buzzfeed last year for their campaign and there 'article' wasn't even shared a dozen times.
How much did they pay for it? I have no idea. I do know Facebook has started reducing reach of brands unless they pay more, creating nothing more than a specific media channel. And Buzzfeed is sagging by the weight of its own repetitiveness, I do have to wonder how long it'll be before brands really ask what's the point?
To your point about kids soaking it up, I'm not sure for how much longer. The Onion finally got around to making a Buzzfeed parody site. And while this is an instance where I feel like they waited too long to satirize it, the point has been made. Buzzfeed is the pink-goo ammonia meat of content.
Only difference is, fast food still tastes good regardless if its good for you. But Buzzfeed is going stale.
And now other brands are getting involved, because hey, Twitter was meant for brands to talk to other brands. Meanwhile the consumer's all "whatever."
.@Gatorade @LazyBumDrew Hmmm... are you sure @KingJames wasn't drinking Gatorade last night?? #UpgradeYourSportsDrink pic.twitter.com/UwGZE3qaH5
— BODYARMOR SuperDrink (@DrinkBODYARMOR) June 6, 2014
Gatroade is afraid of lawsuits when it comes to health or enhancement claims. They're also most likely afraid of LeBron as well. Either way for a brand that enhances sports, especially competitive sports, it's stupid to pull the tweets as it helped give their brand some proper attitude.
The Gatorade tweets even made the Drudge Report, too which is about as much earned media as one can achieve, considering the eyeballs that flood to the site every hour on the hour.
Inn other words, Gatorade didn't cramp, but it did choke,
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