My recollection is that Chamonix (or whomever) made creative use of "le cadeau" on the stickers, but obviously their name was not Cadeau, so there is a difference which Klappen and their agency were ingenious enough to capitalize on. Nothing wrong with improving on the concept. And they most likely had never heard of the Chamonix incident.
Very interesting, but not an original idea for a ski resort or anyone else. Over 20 years ago, when I was working in Paris, someone made large stickers that were very difficult to remove which said in French, "Ski Chamonix Instead." These stickers were strategically placed all over Paris on Christmas ads on bustops and other public places. It caused a bit of an uproar, and Chamonix denied any involvement. I tried to find a photo on the web with no luck, but it was back in the mid 80s.
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Nice sentiment on Christmas Eve and good to know that you speak for all Christians. I'm sure the Prince of Peace appreciates it. Ugh.
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