TiVo can run all the pop-up logos it wants. This isn't going to work for them in the end. Since when is a "billboard" or a logo bouncing up and down enough of an incentive to get somebody to actually want to find out more? If this was TiVo's plan from the start, it's a dumb plan. This is like voting for somebody and then having them change parties on you once they're elected. That really pisses me off. Major impending backfire, I'd predict.
Certainly we have moral and ethical responsibiltities. But with some obvious exceptions, are we not discussing a pretty subjective thing here? To you, it might be unethical to work on a firearm account. To someone else, it might not be. I myself would never have anything to do with tobacco.
Some people are pretty upset about stuff like branded content. Not fair is what I'm hearing. When it was a straight up TV spot, they say, at least consumers knew they were being sold to. Now there's all this stealthy business going on and oh woe is us they don't know where it's coming from anymore.
Is that unethical to you? Is it immoral? Sorry, but it isn't to me. Whether it troubles some of us or not, our job here is to create desire. If we can do that with a 30 second spot, brilliant. If we can't and if an internet film or something is now better suited to that job, even more brilliant.
What can I say. I don't see the slime there.
Yeah, I guess it is Psy-Ops. But so what? It's all just gone to a different level on the branding evolutionary scale. I mean, you could have said the same thing about what Doyle Dane unleashed on consumers in the 60's. Lemon? Think small? Next to what had been the norm in advertising up to that point, Bill Bernbach must have seemed like Machiavelli incarnate. Yeah, we sell emotions and experiences. Dishonest? I don't think so. But that's just my opinion.
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Okay, maybe I was too hard on Naomi. (And my apologies to Naomi Watts for the screw-up. Sincere mea culpas). But it does irritate me when we're made out to be some sort of sociological deviants hellbent on mind control or whatever other rubbish these anti-brand activists seem to believe we're into. Is there an ongoing battle between Madison Avenue and Main Street? Of course. But for critics to suggest that you and I are some sort of corporate evildoers sitting around all day dreaming up scurrilous new ways of manipulating consumers, I think that's pushing it a bit. Manipulating, sure. Scurrilous? Far from it.
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