86 the onions does homegrown campaign for FUEL TV

86 the onions has created series of stop-motion idents entitled "Homegrown" for FUEL TV, and the animations are truly homegrown - made with a sharpie-pen, some paper and scissors and a camcorder. Sweet.

Sink skating

In an age when high-tech and high-design are the norm, it's now possible for virtually anyone to create entire films with a camcorder and a laptop (iMovie and GarageBand) and bring something seemingly fresh to the table. It's no wonder brands are having a heyday with user-created content. In fact, FUEL TV's "Homegrown" series came about when Charlie Hilton, a surfer and 86's office manager, came to work one day with a short clip she and animator Andrew Dolan had produced. 86's Founder/Creative Director Chad Rea pitched the clip to Jake Munsey at FUEL TV. He liked the idea so much he commissioned 2 more just like it, including original music that was also written and performed by Hilton and Dolan.

“Sometimes the hardest thing to do is nothing at all,” says FUEL TV’s Jake Munsey.
“The ID’s were perfect, so to have made changes to 86’s work would have been a mistake. I just went home early that day and cried.”

Carpet surfing

“A lot of brands feel the need to have consumers generate their ad content -- partly because they don’t understand their audience,” say Rea. “We at 86 “get” youth and action sports culture because we live it. Our work is authentic because
we are the consumer.”

Snowboarding