4 people watched "Buried".. while they were buried alive in coffins

Every once in a while there's a promotion that makes you think, yeah they can't get crazier than that. But then, there's always another one. On Sept 18, 2010, the Alamo Drafthouse and Fantastic Fest kidnapped four Ryan Reynolds fans and made them watch his new movie, BURIED, while actually being buried in coffins themselves. Yes. They were buried for Buried. Aaaagh. Like the movie itself isn't claustrophobic enough, watching it on an LCD screen inside a coffin can only make the experience even worse.

Four participants were selected to be sealed and buried in custom built coffins to watch the entire film. After signing waivers, the participants were blindfolded and had burlap sacks placed over their heads. They were driven in silence to a location 30 minutes outside of Austin. Only after they had been placed inside their coffins were they allowed to remove the blindfolds. Inside the custom-built coffins they watched BURIED on LCD monitors fixed to the coffin lid. Each of them made it through (relatively) unscathed and will get to meet Ryan Reynolds at the gala event for surviving the experience.

This was a fun twist on the Alamo Drafthouse’s Rolling Roadshow, a yearly nationwide tour of famous movies in famous places. Previous screenings have included Close Encounters of the Third Kind at Devil’s Tower in Wyoming, Escape from Alcatraz on Alcatraz Island and more recently The Blues Brothers at Old Joliet Prison.
“The Rolling Roadshow is all about finding that unique film viewing experience with the perfect combination of movie and setting. It’s traditionally been a communal experience of seeing a film outdoors with hundreds of people. But for this event we put an even cooler twist on the concept, because some movies are perfect for seeing while buried,” said Fantastic Fest co-founder Tim League.

Of course, Words and Pictures have their take on the "Buried Alive" promotion.